why Know Your Beautiful?
You may be asking yourself, why are we saying your vs you're? The answer is simple, founder LaJune King decided to help women own their insecurities. We own who we are. So this means, the ['] and [e] are silent – Know Your Beautiful.
Founder - LaJune King
own who you are
Before there was a nonprofit, a symposium, or a community of women sharing their stories, there was a woman learning how to see herself differently.
That woman was me. Like so many women, I know what it feels like to question your worth, struggle with insecurities, and carry the weight of words that made you feel like you weren't enough. For years, I allowed the opinions of others to speak louder than the truth of who I was. But in 2013, I made a decision. I wasn't going to spend the rest of my life allowing my past or my insecurities to determine how I saw myself.
As a photographer, I began noticing how many beautiful, accomplished women struggled to see what I saw through my lens. They could point out every flaw but struggled to recognize their own beauty. And I understood them because I had been that woman. I wanted to create something beyond beautiful photographs. A space where women could feel seen, celebrated, encouraged, and reminded that their worth was never dependent on someone else's approval.
That's where Know YOUR Beautiful™ began. Born 2013 in Texas, my personal journey grew into a women's empowerment movement rooted in authentic storytelling, meaningful connections, and sisterhood. Through portraits, community experiences, and our Women's Empowerment Symposium, we've created spaces for women to share their victories, heartbreaks, and everything in between. Today, Know YOUR Beautiful™ is a 501(c)(3) nonprofit continuing its mission in Connecticut while honoring the Texas community where it all began. The location has changed. The vision has expanded. The woman behind the mission has grown. But the heart has never changed.
Because when one woman begins to recognize her worth, she creates a ripple that can reach another woman, another family, and another generation.
Founded in Texas. Flourishing in Connecticut. Creating ripples everywhere.
And we're just getting started.
